Strategic Plan

Informed through a comprehensive and collaborative process, our strategy is focused on delivering impact as we aspire to fulfill our Promise: to find the cures for Crohn’s disease and ulcerative colitis and to improve the quality of life of everyone affected by these diseases.

We are excited about what’s ahead and the critical role we have as a contributor, a connector and as a collaborator.

2023-26 Impact strategy

The impact strategy lays out a series of connected objectives and values that guide our work. Our mission objectives (in red) represent what we do and our enabling objectives (in grey) represent how we achieve our mission. At the heart of each objective is delivering impact for those affected by IBD – a lens we use to prioritize and to make decisions.


Strategic Plan diagram

 

Mission objectives

ACCELERATE IMPACT OF RESEARCH

 

Accelerating Gears


Address key gaps and success factors and accelerate the timeline from discovery to impact.

REACH FURTHER
 

 

Graph reaching upward


Broaden the reach of programs to impact more people with IBD and their caregivers.

BOOST AWARENESS AND UNDERSTANDING OF IBD

 

Rocketship taking off


Engage and motivate Canadians through a compelling brand approach.

DRIVE SYSTEM CHANGE

 

 

Head with brain gears turning


Advocate and partner to influence change.

 

Enabling objectives

SCALE
FUNDRAISING

 

Scaling box illustration


Grow mission-fueling revenue by investing in high return streams and through a donor centric approach.
 

GO DIGITAL
 

 

Cloud Tech going digital


Establish a digital environment that enables innovation, enhances constituent value, and improves experiences.

MODERNIZE HOW WE ENGAGE EMPLOYEES AND VOLUNTEERS

 

Icons of people talking across a Zoom call


Deepen engagement by leading with values.

DEEPEN COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

 

Hands forming a heart


Reach a more diverse and representative population through strategy and actions.

Our impact will be reported annually through a comprehensive evaluation framework.

  • Canada has among the highest incidence rates of Crohn's and colitis in the world.
  • 1 in 140 Canadians lives with Crohn’s or colitis.
  • Families new to Canada are developing these diseases for the first time.
  • Incidence of Crohn’s in Canadian kids under 10 has doubled since 1995.
  • People are most commonly diagnosed before age 30.

Other Areas of Interest